Recent release from the College of physicians

On December 7, 2015, the College of physicians issued a release pertaining to advertising and use of physician’s title for commercial purpose.

In this release, the physicians are reminded of their obligations pertaining to advertising, such as the safeguard of their professional independence or the prohibition of using the physician’s title for commercial purpose.

The College of physicians is of the opinion that a physician cannot associate his title with a pharmaceutical company, nor to a drug’s commercial name that he uses or prescribes, nor to the logos of a commercial corporation, a drug or a product.

Also, the College of physicians informs physicians, whose name appears in a list of prescribers on pharmaceutical companies’ websites, that this practice constitutes the commercial use of their title and they should take the appropriate steps to have their name removed accordingly.

You can access the full release’s content here (in French only): http://www.cmq.org/nouvelle/en/publicite-et-utilisation-titre-de-medecin-fins-commerciales.aspx

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